Howdy, my name is Wian, the founder of Exciting Growth Services (EGO)
& this is how I got here…
My first company, AYOBA, was registered under "Exciting Opportunities LLC” (DBA Ayoba-Yo) by my dad way back in the early 2010s. We sold Authentic South African Family Recipe, Sustainably Sourced Meat Snacks via DTC and in Natural & Specialty grocery stores. It was mostly a family hobby with a little bit of online sales until late 2015 when I quit my accounting job to take over as CEO full time.
⏩ Fast forward to 2018. We get selected by Kraft Heinz for their first-ever Incubator class & we change our name to Ayoba, Inc. (DBA Ayoba-Yo).
⏩ In 2019 we are selected by Amazon for their Small Business of the Year Awards 🏆& we drop the "-Yo" to become just AYOBA.
(...talk about a lot of rebrand work & tough lessons learned🤦♂️)
⏩ Fast forward to 2022. AYOBA is now a 7-figure CPG brand.
🤝 In late 2022 we sell AYOBA.
Since then I’ve been consulting with brands on their digital marketing, performance marketing and shopper marketing strategies (& execution of those strategies).
To pay homage to my beginnings in CPG, I chose to name my consulting agency after our original LLC, Exciting Opportunities but with some serious GROWTH injected… & just like that, Exciting Growth Opportunities was born.
Thanks for visiting. I am excited to learn more about your brand & help you figure out how, together, we can unlock some serious GROWTH for your business.
Cheers,
Wian van Blommestein
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